Creating an Effective Ad Sales Strategy (two sessions)
Dates: Monday, May 11 and Tuesday, May 12, 2-5 p.m. ET
Cost: $200 for members, $350 for non-members

Developing an effective advertising strategy can be one of the key components for any adviser, but it can be an especially challenging part of the role if you’ve come from the editorial side. In this two-day, in-depth training, you’ll learn skills to develop your team from the ground up or enhance your existing framework.

Topics will include:

• Sales cycle
• Pricing structures: frequency & bulk discounts; CPM, CPC
• Organizing an effective small sales force
• Job descriptions: responsibilities & duties
• Setting goals
• Working with agencies
• Digital metrics
• Ad processing & procedures
• Documentation: trade-outs, make-goods
• Compensation: hourly, stipend, commission

Presented by Ashley Caudill, programming & marketing manager at flytedesk, and Rob Steedley, business manager for The Signpost at Weber State University

(Topics are subject to change)

Click here to register