If the media voluntarily reduced naming murderers in mass shootings, would the body count go down? Tom and Caren Teves lost their son in such a shooting and co-founded No Notoriety, a movement to encourage the media to report less. Would such self-censorship work? Even if it did, is it a good idea? Is it really any different than not naming rape victims, which most media don’t do? Tom, Caren, No Notoriety’s Anita Busch and Candace Baltz from Oregon State University discuss the options and the impacts. Moderated by SPJ Florida president Dori Zinn at the 2015 ACP/CMA Fall National College Media Convention in Austin.