10 Steps For Creating A Formidable College Newspaper: Trying to get a newspaper off the ground? Reviving a dead publication? Follow these 10 steps -- from running weekly meetings with story ideas to how to wisely spend your budget  -- to build yourself a respectable and professional college newspaper. Learn from an adviser who's been there and resurrected a defunct newspaper, now an award-winning print and online publication. Michael Perrota, Mercy College                                                                            

50 Sites For Journalists: A rapid-fire list of 50 web tools and apps for journalists: From Doodle to Storyful, you'll find tools to help share and discover content, find sources and create interactive stories plus spend a few minutes wasting time with some good old-fashioned fun on the interwebs. Andrew Seaman, Thompson Reuters; Victoria Reitano, Telepictures

A Documentary Storytelling Skillset: Learn how a strong multimedia documentary skillset translates into work across several fields, including academia, nonprofits and advertising. The speaker, a multimedia producer and strategist, will explain the role of storytelling in her work, including experiences as a writer, radio news intern and production intern with StoryCorps. Allegra Oxborough, Design & Acquisition

A National Student Media Initiative on Rape: Some college-media students have done great work investigating issues about rape. How do we help more journalists do this important work and share training and resources? Do we need a loose coalition, a reporting project or a national conference? Hear about our progress and help us brainstorm the next steps. David Simpson, Georgia Southern University; Susan Zake, Kent State University; Frank LoMonte, Student Press Law Center    

Advanced Analytics in Sports Media: From Bill James to Nate Silver, sports analytics have been brought to a mainstream audience over the last decade. Find out how number-crunching and big data have transformed the way sports fans engage with their favorite teams and players. Learn about the tools and services that sports journalists are depending upon to keep up with the times (calculators not required). Rob Shaw, Bloomberg Sports   

After the Big Time, Writing Freelance: This former Wall Street Journal reporter worked overseas, covering business stories and other complicated content for BusinessWeek, SpiegelOnline, USA Today and FastCompany.com. Now, as a professor and adviser, he likes to keep his hand in the business as a freelance writer and editing a blog for Forbes.com. Learn what it takes to compete for a print or online piece in the world of freelance. Paul Glader, King's College  

Aggregated Sites -- Getting the Buzz: Aggregated sites like Buzzfeed provide loads of fun content fresh from all over the Web. But how? And what can you and your staff do to get the Buzzfeed buzz on your campus? Find out from site editors themselves and learn what kinds of content can be hits for you. Charlie Warzel and Katie Notopoulos, Buzzfeed       

Are You Ready for the Backlash? Some negative feedback about your student press work is expected, but backlash from fellow students can be tougher to accept and involves higher stakes. Learn how to navigate this rough terrain from an editor-in-chief and adviser who have trod it --  through a campus-diversity issue that became embroiled in controversy. Discuss if this kind of reaction might be prevented and whether such heated response from student readers is actually a positive sign. John Capouya, Jessica Keesee and Paola Crespo, University of Tampa 

Be an Aberration: We're young journalists, sick of being told to become lawyers and attorneys. A year ago we created the student-run, feminist media empire, Aberrance Quarterly (AQ). Rated  No. 2 on a Huffington Post  Best Five Things That Happened in 2013 blogpost, AQ is only beginning. Hear us, join us and become a chic feminist. Alexa Pence, duPont Manual High School; Julian Wright, Columbia University; Steve Squall, freelance photographer; Cienna Fernandez, Corona Del Sol High School; Ashley Burkett, University of Louisville

But I Thought it was OK ... Copyright and Fair Use in the Internet Era: So what is "fair use"? And how can you know what material is copyrighted and what isn't? Is "royalty free" really free? Here's what you need to know about using materials you find on the Web, without a lot of legal gobbledygook. Frank LoMonte, Student Press Law Center         

Chicken Salad II: Extreme Makeover: We're going to gut a dozen student newspapers in less than an hour. We'll tear down their front pages and redesign everything -- including the name of the paper. We'll rewrite every headline and every lead. If you don't like what you see, make a compelling counterargument and win some Mardi Gras beads. Michael Koretzky, SPJ national board member      

Covering Business for a Busy Newsroom: The market for business news grows every day. And in a busy newsroom, everyone needs business savvy. Hear from a pro how to find and cover business stories now and make yourself a better job candidate later. Meena Thiruvengadam, Digital First Media

Covering Campus Disciplinary Systems: Federal law requires campuses to disclose statistics about who's getting disciplined for what, but those reports are wildly unreliable and almost never audited. The SPLC is putting together a nationwide project to spotlight the inadequacy of disclosure of campus disciplinary statistics. Let's talk about how you can be part of it. Frank LoMonte and Casey McDermott, Student Press Law Center

Covering Crisis: When mass shootings, natural disasters, acts of terrorism and other tragedies strike, readers need the news media more than ever. College students are no exception. Come learn from an award-winning international journalist how to best prepare for and manage coverage in a crisis, big or small.  Stephen Handelman, director of the Center on Media, Crime and Justice                                            

Covering the News From the Heartbeat of Christian Faith: How do students of faith cover stories and issues of faith in ways that "normalize" the exploration of faith for college students? A scholar on Christianity and the press  will use his case-study approach to offer ideas on coverage that is possible on the college campus. Michael Smith, Campbell University   

Covering Touchy Topics: See real-world examples and explore case studies to think about the ways you cover disasters and tragedies. An ethicist will demonstrate a model that can be used in covering such touchy topics as student government scandals, suicide, financial abuse and controversy in general. Mitch Land, Regent University     

Covering Tragedy With Sympathetic Objectivity: Each death in a community contains a story that needs to be told. Review and discuss examples from campus and professional newspapers to show how reporters can tell stories of faith shining through adversity. See how with every obit or accident, a newspaper staff learns something new. You'll also discuss a strategy that helps reporters and editors do their job well without unduly alarming the community. Deborah Huff, Liberty University                 

Creative Thinking: Go From No Idea to Great Ideas: It's a terrifying feeling: You're on deadline, you need an idea for a story or design and you're staring at a blank screen. But creativity shouldn't be a nightmare or a mystery. There are easy ways to come up with original concepts that will make your work stand out. Learn how to develop creative solutions and be more innovative from a visual journalist whose work appears in The New York Times, The Washington Post and Businessweek. Sean Kelly, Creativity Seminar and Sean Kelly Studio

Death on Campus: A Primer for Ethical and Responsive Coverage: Every news staff will, at some point, face covering a death on campus. If you're not ready, your coverage will seem weak, insensitive or simply irrelevant. Learn to plan how deaths are covered, from what records to seek and how to interview friends and family members to ways to deal with criticism. The emphasis will be on fair and ethical coverage, while keeping an eye out for public safety issues that might need investigating. Max McCoy, Emporia State University     

Double Session: The Myth of Objectivity: Journalism students are told to be objective in their writing. But what exactly does this mean? What's wrong with subjectivity in journalism? Let's talk about the mythology of objectivity and see how it may not be the holy grail after all. Trum Simmons, Harrisburg Area Community College

Drones, Wearable Tech and Who Knows What Else: The folks at the "Thunderdome" are actually playing with (OK, studying) drones, wearable tech and anything else that might affect how we gather or share news. Hear some actual research and get excited about the very near future. Tom Meaghe and Patrick Hogan, Digital First Media

FBI Strategies for Interviewing: Learn the tools the FBI has been using for years to get useful information out of interview subjects. This session shows you how to use simple psychological strategies to set people at ease and make them more likely to tell you what you want to know, without pliers or a car battery! These ethical, easy-to-learn tools are perfect for anyone who gets anxious before a big interview, needs an interviewing refresher or wants a psychological advantage. Holly Johnson, Mercer County Community College

Features That Rock: So what is a feature story, anyway? And how do feature writers go about getting ideas and turning them into pieces that readers will remember?  Let's walk through that process, highlighting such essential tasks as seeing a story; developing an approach; identifying and working with sources; planning, writing and rewriting; and holding readers' interest.  You'll leave with tips on getting started, dos and don'ts and a list of story ideas that will work on just about any campus. Richard Conway, Nassau Community College

FERPA and Violent Crimes on Campus: When reporters at Oklahoma State's The Daily O'Collegian were tipped about nearly a dozen sexual assaults against new fraternity members, they learned university officials had never contacted local police because they thought it would violate FERPA, the Federal Educational Rights and Privacy Act of 1974. Let's discuss FERPA and how universities often get it wrong. We'll also talk about the Clery Act, which requires universities to collect and disclose information about crimes on and near campus. Frank LoMonte, Student Press Law Center

Finding Badass Stories: Learn how to find and write fascinating sports stories from a New York Times bestselling author. He's published seven books, including Badasses, a history of the Oakland Raiders of the '70s, and a bio of basketball legend Phil Jackson. He has a YA novel on tap for fall and his dark musical about the NFL, Gimme That Ball, is being developed by Bard College. Peter Richmond, author and journalist  

Follow the Ball: Do you ever feel like your book covers the same old same topics year after year? Take advice from the coach and follow the ball. Tell a homecoming football game from the ball's perspective or the party from the perspective of the keg. Come to this session to learn new ways to cover your campus and how to spin the stories that run every year. Charlotte Turtle, Western Kentucky University    

Freelance or Staff: Which Fits You Best? Health benefits. Colleagues. A steady paycheck. Doesn't a staff job sound nice, pleasant even? Truth is, staff positions aren't for everyone. A current freelance writer and journalist, and former staff reporter at The Juneau Empire, weighs the benefits and disadvantages of freelancing and staff writing. He'll discuss how to decide which one is right for you. Kenneth Rosen, freelance writer and journalist

Fundamentals of Libel and Privacy Issues Facing the College Press: We live in a litigious society. Learn how your media organization can avoid the legal pitfalls of libel and privacy issues. Should you purchase libel insurance? How responsible is the editor in the eyes of the court? Bring your questions and examples to share in this interactive session. Roger Soenksen, James Madison University                                   

Go Big or Go Home: An Inside Guide to Crafting Long-Form, Human Stories: Learn a step-by-step guide for long-form journalism, including: What makes an in-depth story; the difference between news stories, documentaries and features; characters' role in great stories; the etiquette of pitching and a guide to pitching human interest stories; the best ways to deal with editors and subjects; deadlines; enhancing stories with photography; and keeping things professional.  Emon Hassan and Rebecca White, Narratively

Harnessing the Crowd: How Community Can Help You Do Better Investigative Journalism: By this point, most journalists know they should be on Twitter. But did you know custom community building can help produce even better investigative stories? Review how social tools -- online callouts, Facebook groups, social media, social content -- can help you create a strong open investigation and better journalism. We'll focus heavily on ProPublica's patient safety and internships investigations. Blair Hickman, ProPublica   

How Do You Teach Writing? How do you teach your students to write like journalists when their favorite adjective is "cool," they don't read newspapers, they seem to love the "college-essay" format and/or they don’t know what news is anyway? Get advising tips and lesson plans that will push students to identify the news, excise opinion, grip the reader and never let go. This session is intended for advisers, but editors looking to improve their reporters' writing are welcome. Chris Evans, University of Vermont

How I Got Maximum Skills in Student Media (and a Great Job After Graduation) The speaker couldn't get his first-choice job at least twice on his college paper. But he graduated in May 2013 and went straight to Digital First Media's "Thunderdome" in New York. he reason: He seized every opportunity to learn new skills. Learn how and why you should do so, too. Matt Walks, Digital First Media

How to be a Watchdog: Using Public Records Requests to do Great Stories: Was the professor who quit teaching in the middle of the semester fired for trying to date his student? Did the board hide negative comments about the president from the public? Did the university discipline four of the starters on the basketball team who were arrested? Learn how to use public records to hold your university accountable. Frank LoMonte, Student Press Law Center; Susan Zake, Kent State University      

How to Pitch Your Way Into Magazines and More: How do you find places to publish your writing? How do you craft effective pitches that will get an editor's attention? How do you find success as a freelancer? A journalist, TV critic and writer who's written for Buzzfeed, Playboy, NPR, The New York Times and The Daily Beast, among other publications, will give you secrets to making your way as a writer. Andy Dehnart, Stetson University     

How to Use SmartWatches and Google Glasses for News Reporting: From the pages of comic book icon Dick Tracy, meet the smart watch. Participants will get a crash course in how this and other now-available technology can help journalists do their jobs and see examples of good use. Markus Pfeiffer, Regent University               

In Search of Transparency: Covering Closed Presidential Searches: What would you do if your university held a secret search for its next president? Join the discussion as we discuss coverage tactics and strategies, including using public records and public persuasion to hold the university accountable to its stakeholders, including you.  Susan Zake, Kent State University; Frank LoMonte, Student Press Law Center; Michael Bragg, Appalachian State University

Investigating Campus Rape In a Huffington Post Collaboration: An investigative journalism class tackled the issue of campus rape in collaboration with The Huffington Post. Hear what they learned and pick up ideas to improve your coverage. Steve Fox, UMass-Amherst

Journalism of Ideas: 100+ Shocking, Crazy and Cool Stories: Sleep texting. Squirrel attacks. Campus streaking. Hunger Games fandom. Funeral selfies. This session -- led by the author of Journalism of Ideas, a textbook on story brainstorming and discovery -- will share a slew of eye-popping, award-winning stories aimed at providing you with related ideas of your own. Advice on how to adapt, flesh out and digitize these ideas and others like them will also be provided.  Dan Reimold, Saint Joseph's University

Keys to Blogging and Freelancing as a Career: Sometimes you don't feel like working for anyone. This speaker says there's nothing wrong with that. Let's talk about how to start your own blog and tap into the freelance world so you can dictate your career on your terms and your time.             Scooby Axson, SI.com

Learn to Love (and Be Excellent at) Writing Headlines and Cutlines: Headlines and cutlines are the first words readers will see -- so if they stink, your stories don't matter. Learn how to write them the right way, and win fabulous prizes for writing your own for national publications. When you get back home and create compelling display text on your own, bask in the appreciation and adoration. Dan Sweeney, Florida Atlantic University

Learning From Your Peers: Collegiate newspapers nationwide do great work. Let's see how you can adapt coverage and design ideas from your peers to make your own publication even better. Come ready to be inspired and to take home dozens of ideas to your staff. Randy Stano, University of Miami    

Libel Law: What Not to Say: Learn the fundamentals of libel law and best practices to avoid liability in the industry, a must for anyone creating content for multiple platforms. The speaker, a former broadcast journalist and lawyer, teaches journalism and communications law. Rebecca Taylor, Siena College                                                                                     

Living the (Pipe) Dream: Landing a gig at Entertainment Weekly seemed like a pipe dream a few years ago. Fast forward through all the internships, nos and the invention of the iPad, and that dream is now a reality. Hear how an Oklahoman made the move from Tulsa to NYC. We'll talk about how to make it in the magazine industry fresh out of college, and then have a Q&A session for all your burning questions. Seriously. Ask her anything! Breia Brissey, Entertainment Weekly                   

Making the Spiritual Relevant on Campuses: Most college newspapers have enough to deal with simply trying to cover the news, but Christian college newspapers take on the added dimension of wrestling with spirituality and faith. How can a religious newspaper adroitly write news from a faith perspective? Let's discuss how producing the paper itself, from writing and editing to printing and everything in between, can be a spiritual practice. Kevin Pinkham, Nyack College   

Mashable and Mars: Think Web reporting is all listicles and GIFs? The speaker, a college media EIC just five years ago, covers big-time science and technology and is the author of Mashable's first full-length e-book, The United States of Mars. Find out what that's like and how you can prepare yourself for such a career path. Amanda Wills, Mashable    

Media Ethics: How to Expect the Unexpected: Reporters on the job and under deadline often encounter ethical dilemmas that require them to make -- and live with -- split-second decisions. Young journalists are armed with significant power and discretion early in their careers. Join us to explore common dilemmas you may encounter on the job.  Rebecca Taylor, Siena College 

Mind-Breaking Mentality at Back-Breaking Speeds: Through discussions, interviews and activities, students will gain an improved understanding of different aspects of media from different mindsets. Chat with a poet/writer as he shows you how to generate your own stories from different aspects and summarize the most compelling details in 30 seconds. Alex Luma, Future Leaders of STEM & Medicine/Evolutionary Mentality   

Old vs. New News: News is ever-changing, and so is its mode of presentation. The Boston Marathon Timeline (http://vimeo.com/65430449) video combined writing, broadcast and crowdsourcing, reached more than 75,000 views in two weeks and was a Vimeo staff pick ... and it was created by a student. We'll discuss how and why the video was made and the reactions to it. Emily Tolan, Cutters Studios      

Opinion That Matters: Everyone has an opinion. So why are opinion columns so hard to write? Coming up with compelling and insightful opinion doesn't have to be agonizing. Learn from a newspaper adviser and award-winning columnist how to find issues that matter to readers, how to "people-ize" them and, most importantly, how to bring energy and life to your commentary. Brian Thompson, Flagler College     

Out of the Purple Haze and Rolling in the Green: Marijuana and Student Newspaper: The Seattle cops gave out bags of Doritos at this year's annual Hemp Fest: Times have changed. Now it's not just High Times covering the business of pot, but college media. Sour diesel sale, superstores with shopping carts, re-purposed dental tools, dabz, organic, public safety laws, nanograms, and more, including editorial content and revenue streams for student newspapers. Do you want color in that ad? Bonne Smith, Peninsula College

Profiling Athletes: How to Find Great Stories: Learn how to research and profile the athletes you cover from a columnist for SI.com who previously worked at ESPN.com, Newsday and -- amazingly -- as a food and fashion writer. He's written six books including his newest, Showtime, a biography of the 1980s Los Angeles Lakers. Jeff Pearlman, SI.com  

Publishing: Becoming a Career Book Lover: With a double major in graphic design and writing, this speaker developed her equal passions in visual and language arts while still in college ... and then got a career that encompassed both. Covering a basic outline of the publishing structure, she'll help attendees see their own journeys into the niches that best fit their talents. Jordan Wannemacher, Columbia University Press

Pulling the Trigger at Mashable: Be Fast AND Accurate: As associate editor at Mashable, the speaker (a college EIC five years ago), decides how breaking news will be covered. The angle is important, getting online quickly is important -- but accuracy is most important. She says, "A lot of my job is determining what is accurate and when to pull the trigger on it, which is exhilarating to say the least." Learn to apply her tips in your media. Amanda Wills, Mashable     

Reignite Your Creativity: Personal creative projects can combat burnout and encourage creativity in both student journalists and student-media advisers. See how documentary projects have helped one academic deal with personal and professional challenges. The speaker will also showcase other creative works and show you how projects like these could help you grow. Clark Baker, Baylor University     

Rock On ... line! How to Become a Music Journalist: So you want to be a rock-and-roll reporter? It takes a lot more than just blood, sweat, tears and good writing skills. This session will show you how to become a music journalist with a loyal readership before you even hit the streets. Toni Albertson, Mt. San Antonio College            

Sex, on Deadline: Covering Campus Love, Lust and Every Kink in Between: In a growing number of columns and special features, student journalists are reporting and commenting on issues of sex, love and campus hookup culture. This session -- led by the author of Sex and the University, a book on the student sex column movement -- will share tips on sexy topics to tackle, hurdles to avoid and story formats to take. Carrie Bradshaw will make an appearance -- via PowerPoint. Dan Reimold, Saint Joseph's University       

Sexual Assault and Dating Violence: Reporting Tips and Campus Myths: An experienced first responder will share sexual assault and dating violence facts, stats, common myths and coverage tips. What do the victims of these traumas endure before, during and after the incidents? What role do law enforcement and professional and student media play? And what role should they play? Christina Gaudio, special investigator and victim advocate            

So You Want to Cover Big-Time Sports: Want to cover the Olympics, the Final Four and the World Cup? Find out what the Associated Press will be looking for when you apply. The speaker oversees AP sports, entertainment and digital news. Lou Ferrara, Associated Press  

So You Want to Write About TV: A senior writer for TV Guide discusses what it takes to make it in television criticism and how to navigate the space between being a fan, critic and journalist. Damian Holbrook, TV Guide  

Social Editing: Using Facebook Groups to Improve Your Content: Advisers and student leaders from The Wood Word, Marywood's newspaper, will discuss how they transitioned all of their content editing to a Facebook platform. Learn how to use Facebook efficiently for a social editing process, which not only improves newspaper content, but also individual writing skills, communication, and teamwork. Lindsey Wotanis, Satara Dickey, Evan Felser and Vinny Schultz, Marywood University

Sports Controversies on Campus: Your star football player's fake, online relationship goes public. A coach has been found sexually abusive to his/her players. Learn from two sports pros and an experienced adviser how to uncover information when the athletic department goes underground and won't talk. Discuss how best to cover sports controversies of all kinds on your campus. Jon Wertheim, Sports Illustrated; Gary Metzker, California State University, Long Beach; John Branch, The New York Times     

Sticky or Sweet? Describing Food for Restaurant Reviews: Real food writing isn't a Yelp review describing pizza dough as "fresh," cheese as "artisanal" and salad as "crisp." All writing benefits from use of sensory detail, but food writing relies on the ability to offer useful descriptions. Learn to focus on descriptive language, select useful adjectives and craft creative metaphors that help clarify a sensation rather than confuse or bore your reader. Holly Johnson, Mercer County Community College

Tackling the Sci-Tech Beat: Science and technology are two of the richest areas for coverage in the Digital Age, but how do you keep up with the latest innovations and give readers more than just study summaries and gadget reviews?  A top editor from Scientific American offers tips and ideas for those on the sci-tech beat. Michael Moyer, space and physics editor at Scientific American

Taking Coverage Off Campus: From politics to city policies to entertainment, the campus and community can benefit from coverage in your paper. Learn how one newspaper expanded its territory -- covering local elections, changes in zoning and community events -- and how you can beef up your own coverage. In response, you'll get increased reader interest and engagement, on and off campus, and opportunities to interact with local leadership for an enriched reporting experience.   Deborah Huff, Liberty University

The Amazing and Awesome AP Style News Quiz: Do you know the eight states that are never abbreviated? Are you a copy editors best friend? If you caught that error and love game shows, then this session is for you. All students are welcome to compete in this quiz based on the Associated Press Stylebook. The rules are simple: Answer the most random AP Style questions to win. The last person standing wins a spectacular prize and bragging rights. #APQuiz. Geoff Carr, North Idaho College                                             

The Art of (Story) Pitching: You know you have a great story, but now you have to convince the rest of the newsroom. Editors and news directors are looking for home-run story packages, but if you've developed an idea and don't know how to pitch it, you'll be stuck in the minor leagues. This session will offer creative strategies for successfully pitching story ideas -- helping you stand out as a student media staffer, intern and professional freelance journalist. Andrea Frantz, Buena Vista University; Rebecca Taylor, Siena College; John Capouya, University of Tampa               

The Career Blogger: Plenty of journalists get their start on blogs, but what about writers who want to stay there? Hear the how and why from both bloggers who run their own sites and those who write and edit for others. Dan Nosowitz, TheDodo.com; Charlie Warzel and Katie Notopoulos, Buzzfeed            

The Danger of Covering News: How to Protect Your Physical and Mental Health: Increasingly younger journalists are being hired to replace experienced reporters, but are these eager rookies prepared to protect their physical and mental health while in dangerous, major metropolitan news situations? An experienced broadcast journalist badly beaten in a riot offers pointers on preparing for dangerous situations and ideas for staying physically and mentally healthy through it all. Julia Sandidge, Oregon State University

The Ethics of Interviewing and Quoting the University President (or Anybody Else): Is it OK to quote from a YouTube video of your college's president? How much of a university news release should you use in a news story? How much paraphrasing of a quote is OK? Learn the ethics and techniques of contacting, interviewing and quoting college administrators in particular and other sources in general. Anthony Hatcher, Elon University       

The Most Sarcastic, Silly, Satirical Session Ever: A Guide to Student Press Satire 101: Funny. Opinionated. Timely. Newsworthy. And made up. Satire is popular, but it's also an editorial minefield. From April Fools' editions and editorial cartoons to over-the-top tweets, student journalists are increasingly finding themselves in hot water for satire gone wrong. Learn from a pair of veteran advisers about the art of poking fun without getting fired and how to harness the power of satire in full issues, back-page specials, opinion pages and Facebook posts. Be warned: This session will be snarky. Dan Reimold, Saint Joseph's University; Kelley Callaway, Rice University 

The Religion Beat: Your Ticket to Feature Fare Editors (and Readers) Will Love: Breaking news! The religion beat is back! Most folks doing the hiring in America's newsrooms say a specialty is critical. Why not specialize in religion? Learn how this beat is out of this world and might open more doors than you might think. Joe Starrs, The Institute on Political Journalism          

The Shape of Things to Come: Structuring Literary Journalism Stories: Writers and editors: Learn the six basic shapes stories can take (from circles to weaves) and become familiar with the concept of a governing metaphor as a structuring device. Walk away understanding how to put these literary tools to work in your stories. Pat Miller, Valdosta State University        

The Short Story: A quality picture pulls a viewer into a publication, but it's the caption that helps them answer the questions raised by the photo. Come walk through how to write storytelling captions with impact, and discuss why the cutline is the responsibility of the photojournalist, what should be included and why photojournalists should care. Kevin Kleine, Berry College 

Things We Swear By, Gen J Edition:  Generation J is you: the generation of journalists getting ready to set the world on fire. It's also a Society of Professional Journalists community, a home for all journalists in their first 10 years of "real life." Learn from two Gen J'ers about the tools you have and how to use them, digital branding, how to keep your identities professional (and fun) and what things you need to do to get hired in this job climate. Victoria Reitano, Telepictures; Andrew Seaman, Thompson Reuters                     

Think Like a Web Producer: At the "Thunderdome," web producers evaluate how stories should be presented at Digital First Media websites around the country. And it's not just wire editing. They generate original content to enhance the stories. Attend if you'd like a job like that someday or would like better content on your college media site. Matt Walks, Digital First Media               

Tough Interview? You Can Do It! Does your stomach ache at the thought of interviewing the college spokeswoman who always criticizes you? Or the campus police chief who doesn't welcome your analysis of crime statistics? Or the student who just lost a loved one to combat or a tornado? Learn how to do these interviews while respecting your subjects — and yourself. David Simpson, Georgia Southern University          

Trespassing in the Middle East: A panel of educators will discuss street cred, riots, underground beauty, corrupt re-elections and why the love for storytelling and the truth continues to transform a vital strategic region of the globe from the business pages to the front pages of The New York Times, Wired and WikiLeaks 2.0. Rich Riski, Peninsula College; Joanne Lisosky, Pacific Lutheran University; Rosemary Armao, CUNY 

Turning "Traffic" Into Data-Driven, Real-Time Journalism: This session will explain how the latest advancements in online analytics move data out of back-office reports and into the hands of people who can take action on them -- writers and editors. We'll discuss the different kinds of information you should be paying attention to (e.g., social data, traffic sources, audience return rate, engagement metrics) and how others in the industry are doing so too.  David van Dokkum, Chartbeat 

Web Writing for Entertainment: Arts and entertainment writers have taken the Web by storm, providing in-depth coverage and discussion of nearly every show, game, movie and book under the sun. Learn from a UPROXX pro how to capture and use your unique voice as a reviewer and write compelling web copy on A&E.  Brett Michael Dykes, UPROXX  

What Are Sports For? In 21st century America, sports are a pastime, a distraction, a business and a religion. For better and worse, sports are the theater in which we play out what it means to be human. ESPN’s writer-at-large answers your questions about sports, writing and writing about sports. Jeff MacGregor, ESPN                                    

What's it Like to Cover Jay-Z, Beyonce and Celebrities at the Super Bowl? Newsday's chief pop music critic talks about what it's like when your beat requires trying to make sense of megastars like Lady Gaga and Rihanna and putting Frank Ocean and Adele in context. He explains how a fun beat can also lead to national awards and major projects like the impact of hip-hop in America, which was a Pulitzer Prize finalist in 2005. Glenn Gamboa, Newsday

Why Is The Paper Always Talking About Race? You cover racial matters, and you're accused of making it sound like a small group of bigots control the campus. You ignore them, and you're accused of sweeping the truth under the rug. Let's discuss fair, honest and courageous coverage and how to keep your staff from feeling overwhelmed by the vitriol surrounding these issues. Patricia Thompson and Adam Ganucheau, University of Mississippi; Mazie Bryant, University of Alabama

Word Smarts: Turning the Corner From Awful to Awesome: In today's whirlwind of speed and splash, it is easy to lose track of the substance of your media outlet. Learn how to improve content and make every paragraph come to life. Investing a little time in your writers now will save hours of frustration later. Using tips and tactics from our university writing center, we'll show how to get beyond the one-time fix and build a staff of skilled, confident writers that keep your readers coming back. Mary Bernath, Rae Meade and Adina Evans, Bloomsburg University                      

Working Full Time on the Religion Beat: The online magazine A Journey Through NYC Religions continues to garner admiration for its in-depth, street-by-street coverage. Two staffers will share their personal journey along with the work they do daily. They'll discuss their philosophy of sympathetic objectivity; journey-style street reporting; lessons from online journalism; the opportunities of reporting at times of social disruption; journalism for the democratic good; and post-secular journalism.Melissa Kimiadi and Christopher Smith, nycreligion.info     

Writing About Social Justice: Millions of Americans are nowhere near living or ever achieving the American dream. You can find them outside and inside our nice hotel, and they are on your campus, too. Why is this, and why should we care? Let's talk about how to tell these stories.  Trum Simmons, Harrisburg Area Community College      

Writing for a Big Web Audience: At NBC.com, this speaker writes for a big web audience -- and every day he tries to make it bigger. He also has built traffic at places like Gawker and Consumer Reports. Learn how his techniques can work for your media organization. Ben Popken, NBC.com          

Writing for Television and Film 101: You've got an amazing idea for a TV show or student film but have no idea how to begin writing the script. Learn the basics of screenwriting from a pro who has had a variety of films in development, including a project produced by Martin Scorsese, and television writing credits that include work for CBS, Fox and Columbia Tri-Star. He will share the tips you need to get that idea on the page and into production. John Warren, New York University  

Writing Magazine Features -- And Getting Them Published: A great magazine article seamlessly blends the necessary facts with elements of storytelling. Learn  feature-writing structure and get ideas for enterprise features and advice on how to get magazine freelance assignments from a former editor-in-chief of House Beautiful, Traditional Home, Southern Accents and Art & Antiques magazines. Mark Mayfield, University of Alabama    

Writing with Voice in Narrative and Other Features: We talk about writing with authority, writing with voice and writing narrative. It boils down to accepting that YOU are the storyteller. Your observations may belong in the story. Most direct quotes may not. Learn from some big-name examples and the more modest experiences of a speaker who has gotten away with writing with voice at The Associated Press and The Atlanta Journal-Constitution. David Simpson, Georgia Southern University