10 Steps For Creating A Formidable College Newspaper: Trying to get a newspaper off the ground? Reviving a dead publication? Follow these 10 steps -- from running weekly meetings with story ideas to how to wisely spend your budget  -- to build yourself a respectable and professional college newspaper. Learn from an adviser who's been there and resurrected a defunct newspaper, now an award-winning print and online publication. Michael Perrota, Mercy College   

A New Kind of Fourth Estate: Launching a Successful Student Media Startup: The campus newspaper and a prominent student-news site at George Mason University merged this past fall to form a single, robust, multiplatform media outlet. The full-blown digital-print convergence, known as Fourth Estate, has earned national attention, including a spotlight in The New York Times. What are the secrets behind the success so far? Get tips on how editors are reinventing their staff structure, production routines, content distribution, reader engagement and larger editorial mission. Frank Muraca, George Mason University; Hau Chu, George Mason University

Advertising and Sales Roundtable: How do you motivate your sales staff? Create promotional campaigns to draw in new advertisers? Replace disappearing (if not already gone) national revenue? How important are metrics and readerships? Join sales managers, account execs, advisers and others looking to share advertising and revenue success stories (or vent among peers) in this open discussion.  Alexandria Paulinho, Bloomsburg University    

Are You Ready for the Backlash? Some negative feedback about your student press work is expected, but backlash from fellow students can be tougher to accept and involves higher stakes. Learn how to navigate this rough terrain from an editor-in-chief and adviser who have trod it -- through a campus-diversity issue that became embroiled in controversy. Discuss if this kind of reaction might be prevented and whether such heated response from student readers is actually a positive sign. John Capouya, Jessica Keesee and Paola Crespo, University of Tampa  

Audience Engagement: A Sustainable Business Model: We know what matters is getting and holding people's attention, getting them to consume our content, to know us, like us and come back to read our stuff again and again. But until recently, we haven't had the ability to quantify audience attention. Discuss the metrics, tools and approaches to thinking about and using audience engagement as a way to build and monetize a loyal audience.  David van Dokkum, Chartbeat 

Be an Aberration: We're young journalists, sick of being told to become lawyers and attorneys. A year ago we created the student-run, feminist media empire, Aberrance Quarterly (AQ). Rated  No. 2 on a Huffington Post  Best Five Things That Happened in 2013 blogpost, AQ is only beginning. Hear us, join us and become a chic feminist. Alexa Pence, duPont Manual High School; Julian Wright, Columbia University; Steve Squall, freelance photographer; Cienna Fernandez, Corona Del Sol High School; Ashley Burkett, University of Louisville

Breaking in as a Woman: How Today's Female Journalists are Defying Odds and Taking Names: How do you break into the industry as a woman? Find out how to overcome very real obstacles, with anecdotes from female professionals in the news industry. And everyone can benefit from learning how to use skills and assets, how to be persistent and how to value personal perspective if it is unique, instead of seeing what makes you different as a disadvantage. Rebecca White, Narratively                               

Cashing In: A Roundtable on Compensation in the College Newsroom: We want to get you paid -- or paid more -- for your work!  Come ready to discuss strategies for pursuing compensation for student newspaper staffs, particularly those who have previously been unpaid. Based on our research and own experiences, panelists will offer ideas on how to work around the most common and seemingly insurmountable obstacles.  We'll share compensation models from schools across the country and outline what may be the right fit for your outlet. Jennifer Spinner and Marissa Marzano, Saint Joseph's University; Elizabeth Stone, Fordham College; Tom Nelson, Loyola Marymount University

Creating Cohesion With Your Yearbook Staff: A veteran yearbook adviser and a yearbook editor-in-chief discuss tips, tricks and techniques to teamwork building among yearbook staffs. While newspaper staffs are typically together at least two or three times a week, if not daily, yearbook staffs rarely get the time to bond. This pair talks about how they get their staff to gel, from a beginning-of-the-year retreat to weekend work sessions and, of course, pizza. Steven Chappell and Kelsey Schriver, Northwest Missouri State University  

Creative Thinking: Go From No Idea to Great Ideas: It's a terrifying feeling: You're on deadline, you need an idea for a story or design and you're staring at a blank screen. But creativity shouldn't be a nightmare or a mystery. There are easy ways to come up with original concepts that will make your work stand out. Learn how to develop creative solutions and be more innovative from a visual journalist whose work appears in The New York Times, The Washington Post and Businessweek. Sean Kelly, Creativity Seminar and Sean Kelly Studio

Digital Age Leadership: A Print Veteran Enters the Thunderdome This veteran print newsroom leader now manages a digital "Thunderdome," the newsroom of the future. She'll help you prepare for a job like hers and share tips on how to be a smart leader in your college newsroom. Robyn Tomlin, Digital First Media

Editorial Leadership in Yearbook: It may be a challenge to lead your peers, but as an editor, it is vital that you have a vision and be able to articulate it to your staff and audience. And you have to do all this while ensuring your staff is trained, meeting its deadlines and doing quality work. Learn how to do all of that and more. Sally Renaud, Eastern Illinois University

Five Ways to Play with Time Effectively: If "Procrastination" is your middle name, join this interactive session to share your excuses for putting things off (there's a prize for the most creative TRUE story). Learn how to put a plan in place BEFORE you are tempted and then design a set of rules about time that will see you getting it all done with plenty to spare. Marcia Meskiel-Macy, MyMediaSeminars    

For Editors Only: Rule With an Iron Fist Yet Wear a Velvet Glove: If you work at a big newspaper at a big school, maybe it's easy to recruit a shiny, happy staff that always makes deadline. But for the rest of us, it's about small staffs, tight deadlines and short tempers. So how can you publish a paper that competes with the big boys? Learn the Five Rules of Ruling Well from an adviser whose staff of eccentrics has won national awards by doing things differently. Michael Koretzky, SPJ national board member                   

Going Beyond J School to Build a Campus Magazine: How can you put together a new magazine using sources beyond your own journalism department? Learn how the University of Alabama Honors College has done so, building Mosaic magazine with writers, photographers, designers and editors from many fields of study. Mark Mayfield and students, University of Alabama

Got Grit? Edit a Two-Year College Newspaper: Small staffs, rapid turnover, limited budgets, fast learning curves -- you have to be tough to edit a two-year-college newspaper. But keeping your publication afloat (and even making it thrive) isn't an impossible task. Get some practical suggestions about making good use of your available resources and producing a newspaper that will make you proud. Bring your questions, problems, suggestions and ideas. Richard Conway, Nassau Community College                                     

Healing With Photography: Special places help connect us to precious memories, bitter and sweet. Such places can be medicine that helps salve a restless spirit or quiet refuges from a noisy world. And photography can help us connect to such memories, as the author of the Great Picture Hunt will discuss, demonstrating how college photographers can use photography as part of a healing process. David LaBelle, Kent State University   

How Do You Teach Writing? How do you teach your students to write like journalists when their favorite adjective is "cool," they don't read newspapers, they seem to love the "college-essay" format and/or they don’t know what news is anyway? Get advising tips and lesson plans that will push students to identify the news, excise opinion, grip the reader and never let go. This session is intended for advisers, but editors looking to improve their reporters' writing are welcome. Chris Evans, University of Vermont

I Am Not An Oompa Loompa: Why You Need Diversity in the Newsroom: Overall newsroom employment is dropping, but it's dropping even faster for minority journalists. Newsroom diversity has been treated as an afterthought -- if it's even a thought at all -- as newsrooms struggle with the digital transition. Why is diversity in the newsroom important, and how do you ensure you're doing all you can to be inclusive? This session will help you answer both questions, and likely others, for your newsroom.   Sheena Louise Roetman, Georgia State University

I'm Sorry, Is MY PERSONALITY Getting In The Way? You wanna know when communication is most effective in a group? When you know personalities! Your personality influences how people communicate with you and how you communicate with them. Do a personality assessment (that you CAN bring back to your staff) and learn how your personality is perceived and how it affects your leadership. You'll also learn how to communicate more effectively with the other personalities on your staff. Bring a pen or pencil. Adrianne Henderson, Roger Williams University

It Doesn't Have to Be Lonely at the Top: They say it's lonely at the top. But it doesn't have to be. Sometimes, two leaders are better than one. In this session, we'll discuss the advantages of having an editor-in-chief and managing editor working together to deal with staff drama, deadlines and all other aspects of newspaper production. Ann Williams and Autumn Granza, Marywood University   

It's the Democalypse! Be Very Afraid! You've just taken over the United States, and as its newest dictator, you have to decide how best to control your citizens. First things first, which First Amendment freedoms do you take away? You decide, then we'll see how well you control the masses. Andrea Frantz, Buena Vista University             

Journalists are Superheroes: Superman and Spiderman chose to change the world with their superpowers -- and not just their physical ones. Famously seeking "truth, justice and the American way," these superheroes sought careers in journalism. Join us to discuss why journalism appealed to these heroes, the ethical breaches they committed and how today's journalists can also be super. Kelley Callaway, Rice University                                  

Kirk or Picard? What kind of leader are you? Are you Lincoln or Che? Captain Kirk or Captain Picard? Compare your management style to the iconic leaders of history and popular culture -- and learn how you can avoid becoming Herbert Hoover or Michael Scott.  Sabastian Wee, Georgia State University         

Lit Mag Roundtable: Want to transform your literary magazine into the most treasured publication on campus? Join a roundtable discussion on everything from content and design to digital publications facilitated by Oregon State University, home of Prism Art and Literary Magazine.  Bring samples of your publications to discuss. Julia Sandidge, Oregon State University

Making Your BEST First Impression: Whether the interview is for a story an internship or a job, in this session, attendees will learn how to get a call back, get remembered and go to the head of the class. This interactive session will give you skills that you will use right now -- not notes that you will file away and soon forget. Marcia Meskiel-Macy, MyMediaSeminars

Newsroom’s Hunger Games: How to Run Toward (and Catch) the Fire: Are you a tribute out to win at all costs or one who will inspire a revolution? If you've got any hopes of leading your news staff into revolution -- that is, reporting news as a team – you’ve got to work together. Learn strategies for team-building and keeping the presses free, including techniques for staff training, planning coverage and maintaining a consistent message.  Lindsey Wotanis, Marywood University; Andrea Frantz, Buena Vista University 

Reboot the Right Way: A fresh start means more than new fonts. Learn how to use newsroom configurations, market research and ad campaigns to specifically tailor content and design to your audience. Walk away knowing what you should -- and shouldn't do -- to build a successful (and lasting) brand for your news organization. Sabastian Wee, Georgia State University

Reignite Your Creativity: Personal creative projects can combat burnout and encourage creativity in both student journalists and student-media advisers. See how documentary projects have helped one academic deal with personal and professional challenges. The speaker will also showcase other creative works and show you how projects like these could help you grow. Clark Baker, Baylor University   

Same Differences: Two of the biggest differences between public and private institutions are funding and First Amendment rights. But what about navigating the bureaucracy, dealing with administrators and protecting student editorial independence? Two advisers who have worked in both the public and private realms will share their stories, struggles and successes.Allison Bennett Dyche, Appalachian State University; Kelley McGonnell Callaway, Rice University                    

Shaking Off the Dust: After a decade or more of no real significant changes to your newspaper, how do you even get started on the rebranding process? The staff and adviser of The Appalachian will talk about how and why they decided to rebrand their print product, their website and their social media presence and what they've learned along the way. Allison Bennett Dyche and students, Appalachian State University

Show Me the $$$: Raising Cash to Pay for Stuff (Like Trips to CMA): You're selling ads, but after printing costs, there's just not much money left. Sound familiar? Learn and share fun and easy ways to raise money by organizing events and coordinating sales so you can purchase those much-needed supplies, host a staff retreat or get to the next CMA conference! Lindsey Wotanis, Ann Williams and Lindsey Matylewicz, Marywood University

SPJ Update: the Unethical and the Undead: Learn what the nation's largest journalism organization has planned for 2014 -- including free cash for chapters and members (and even nonmembers) who play unethical poker, beat up rabbis and interview zombies. (But not all at the same time, of course.) Also get paid to defile SPJ's vaunted Code of Ethics and spend Labor Day weekend in a Florida homeless shelter. Michael Koretzky, SPJ national board member   

Student Radio Critiques: You've listened, your adviser has listened, your friends have listened ... even your Aunt Sue tuned in once. But you still want an unbiased opinion on how you can make your radio show better.  Bring your aircheck on a flash drive in MP3 format and have a New York radio professional give you a quick and constructive critique. Bartel, WKTU 103.5 FM

Student Radio Roundtable: Bring your ideas, your questions and your complaints to discuss the joys and challenges of college radio in this students-only roundtable discussion. Get together with colleagues from around the country to discuss recruiting new DJs, programming, promotions and much more.                                                          

Student Television Critiques: Your TV show has been seen by your adviser or professor, your friends and even your mom. But you still want an unbiased opinion on what you're doing well and what you can do better. Bring your show on a flash drive in QuickTime format and have a former television producer turned veteran media adviser give you a quick and constructive critique. Jim Hayes, Vanderbilt University and College Media Association    

Student Television Roundtable: Bring your ideas, your questions and your complaints to discuss the joys and challenges of college television in this students-only roundtable discussion.  Get together with your college TV colleagues from around the country to discuss programming, promotions, equipment, technology and much more.  Sarah Violette, Quinnipiac University    

Swag Swap: You've got cool stickers, buttons, ping pong balls, stadium cups, pens, canteens, pith helmets, throw pillows ... you get the idea. Bring your best promo stuff and swap it out for cool stuff from other college media outlets. We'll also share stories about which promotional items work and why, compare vendor success and horror stories and discuss how your swag is, or should be, a reflection of your media outlet.  Jim Hayes, Vanderbilt University and College Media Association     

The Fruit That Ate Itself: You have a great media outlet but for some reason, a couple of your best staffers start to bash it -- to the public! Discuss strategies for dealing with staff members who air the station's or paper's dirty laundry through the very medium that employs them. Paul Glover and Michael Ray Taylor, Henderson State University; Kelley Callaway, Rice University 

The Revolution Won't Be Televised: Redefining Minorities In Media: The American mainstream media often offer slanted depictions of minorities or marginalized peoples. How do alternate media combat these biases? Learn ways to reappropriate these depictions by establishing your own media platforms and ultimately rewriting the rules of media ... and learn about revolutionaries who are paving the way. Elise Peterson and      Adeshola Adigun, SaintHeron.com 

Things We Swear By, Gen J Edition:  Generation J is you: the generation of journalists getting ready to set the world on fire. It's also a Society of Professional Journalists community, a home for all journalists in their first 10 years of "real life." Learn from two Gen J'ers about the tools you have and how to use them, digital branding, how to keep your identities professional (and fun) and what things you need to do to get hired in this job climate. Victoria Reitano, Telepictures; Andrew Seaman, Thompson Reuters                     

Turning "Traffic" Into Data-Driven, Real-Time Journalism: This session will explain how the latest advancements in online analytics move data out of back-office reports and into the hands of people who can take action on them -- writers and editors. We'll discuss the different kinds of information you should be paying attention to (e.g., social data, traffic sources, audience return rate, engagement metrics) and how others in the industry are doing so too.  David van Dokkum, Chartbeat

Using Improv Comedy to Make Your Staff a Better Team: Building a functional, cohesive team is difficult, especially under the pressure of deadlines. But you can have fun while becoming a strong team. Learn easy and fun improvisational comedy games and techniques that you can incorporate into training and staff meetings, led by a journalist who's also a professional improviser. Andy Dehnart, Stetson University  

War Stories: For EICs Only: Being EIC is primarily about managing dozens and dozens of individual personalities, resolving conflicts, dealing with inexperience and ultimately making unpopular decisions. But you're not alone. Join other EICs from across the country to exchange war stories, show off some scars and share the secrets of your own successes. Sabastian Wee, Georgia State University                      

Whose Personality Is It Anyway? Do Yearbook Themes Reflect the Editors' Style and Agendas or Trends? With the daunting task of producing an historical record, an interesting read and an exciting memory book, yearbook editors often draw upon their personalities, experiences, goals and agendas plus current trends to complete their books. Let's discuss how these individual personality types affect the staff, the theme and the book itself. Polly Walter, University of Central Arkansas                                                                     

Why Is The Paper Always Talking About Race? You cover racial matters, and you're accused of making it sound like a small group of bigots control the campus. You ignore them, and you're accused of sweeping the truth under the rug. Let's discuss fair, honest and courageous coverage and how to keep your staff from feeling overwhelmed by the vitriol surrounding these issues. Patricia Thompson and Adam Ganucheau, University of Mississippi; Mazie Bryant, University of Alabama 

Yearbook Roundtable: Join the adviser of the Talisman for a discussion on all things yearbook  -- from caption writing to managing a staff and everything in between -- during this session. Bring your questions and concerns, and get advice from other yearbook editors and advisers from around the country. Charlotte Turtle, Western Kentucky University