10 Quick Improvements to Your News Design: Outdated newspaper designs? Struggling with old type and design furniture that just doesn't fit any more? The six-time editor of The Best of Newspaper Design has some suggestions for both sooner and later. Ron Johnson, Society of News Design and Indiana University        

Advertising and the Art of Communication: Advertising legend Bill Bernbach said, "You won't be interesting unless you say things imaginatively, originally, freshly." See how advertising can be both artful and effective with an advertising pro who has worked on a variety of accounts, including Volvo, Charles Schwab and Napa Auto Parts. Jennifer Perry, Publicis Kaplan Thale        

But I Thought it was OK ... Copyright and Fair Use in the Internet Era: So what is "fair use"? And how can you know what material is copyrighted and what isn't? Is "royalty free" really free? Here's what you need to know about using materials you find on the Web, without a lot of legal gobbledygook. Frank LoMonte, Student Press Law Center                                               

Chicken Salad: The copy is late, most of the photos are weak, and your production deadline is in 36 hours. But that doesn't stop the EIC from hovering over you, asking, "Can't you add a pull-quote or a chart or something?" How are you supposed to whip up award-winning designs under these conditions? A professional designer will show you how -- by revamping actual college newspapers, from front pages to feature spreads. In minutes, not hours. Note: This presentation features educational nudity and profanity. Michael Koretzky, SPJ national board member       

Chicken Salad II: Extreme Makeover: We're going to gut a dozen student newspapers in less than an hour. We'll tear down their front pages and redesign everything -- including the name of the paper. We'll rewrite every headline and every lead. If you don't like what you see, make a compelling counterargument and win some Mardi Gras beads. Michael Koretzky, SPJ national board member      

Creating a Marketing Team for Student Media: Let's renovate the way we generate revenue. Does it only come through print ads, online ads or underwriting? And let's renovate the way we operate. Could student media consist of more than just editorial, broadcast, and advertising teams? And create opportunities for students to gain experience in administration, marketing, design, sales and more? Hear what's been working at Kennesaw State, and walk away with ideas of your own! Amie Mowrey, Kennesaw State University          

Creative Thinking: Go From No Idea to Great Ideas: It's a terrifying feeling: You're on deadline, you need an idea for a story or design and you're staring at a blank screen. But creativity shouldn't be a nightmare or a mystery. There are easy ways to come up with original concepts that will make your work stand out. Learn how to develop creative solutions and be more innovative from a visual journalist whose work appears in The New York Times, The Washington Post and Businessweek. Sean Kelly, Creativity Seminar and Sean Kelly Studio

De"zine" Careers Explained: Magazine designers and a publishing HR rep give you the lowdown on how to get those design internships and first jobs in magazine art departments, big and small.     Leah Bailey, Society of Publication Designers; Dennis Huynh, Entertainment Weekly; Jennifer Sharpe, Time Inc.; Mikey Ley, Bon Appetit magazine          

Deadline-Driven Design: Designing award-winning, portfolio-worthy magazine or yearbook spreads doesn't happen in minutes, nor in a silo. Learn how to experiment with design ideas, to adjust your designs based on what unfolds, to collaborate with other members of the staff and to drive the design in short, iterative cycles to assess what works best for the publication, the reader and the looming deadline. Courtney E. O'Connell, The Ladders      

Design By Inspiration: There's no need to reinvent the wheel -- but you shouldn't flat out steal it, either. Learn to adapt the design you see working in professional media.  Find the best of what's out there to create the best work for your campus. Randy Stano, Ivana Cruz and Raquel Zaldivar, University of Miami

Design Doctor: Bring your yearbook pages (in print or downloaded image files), and the design doctor will shoot you some improvements Ñ from content to visuals, from typography to white space. Ron Johnson, Society of News Design and Indiana University

Design to Scare Your Boss: One of the highlights of the SND convention last year was the speaker's session: "If You're Not Scaring Your Boss, You're Not Trying Hard Enough." Hear his tips for being bold -- and still getting your frightened boss to approve your design! Tim Frank, Gannett Design Studio         

Designing Your Redesign: So, you want to redesign, but where do you start? A good redesign is driven by solid research and feedback from your readers. Learn how to get the opinions you need and then how to translate them into positive design upgrades and modifications that refresh your pages and readers. Make your redesign fab, not flab. Jessica Clary, SCAD Atlanta                                      

Double Session: Resume Design Magic: Put your best foot forward! Create a resume and portfolio that will get you in the door. In the first half of the session, students will learn insider information on how to make their resumes pop among the other applicants. Examples of well-designed resumes, portfolios, and must-have tools of the trade will be available. In the second half of the session, students' resumes/portfolios will be critiqued. Make sure to pack yours! Katie Schlientz, Bruckner Design 

How the Best Yearbooks Do It What is in or out with the look and tone of college yearbooks? We'll look at sample spreads from strong books to see what they've covered and how. We'll also consider how they handle day-to-day and special occasion design, using all sections of the book. Randy Stano, Katherine Lee, Holly Bensur and Michelle Lee, University of Miami 

Interactive Design: Have an iPad or Kindle? You're just part of the growing number of readers who are turning to e-readers for the latest headlines. So how can your hard copy pub compete? Learn the pros and cons to e-publishing, a few tricks of the trade and some tools to get you there. Katie Schlientz, Bruckner Design                                            

Interactive Graphics and You: Whether you have experience with data visualization and graphics or just wish you did, this session will give you practical ideas for graphic elements that invite user interaction. Nelson Hsu, Digital First Media  

Land an Internship or Job With a Cutting edge Web E-Portfolio: A new-media wonk and experienced adviser will showcase examples of solid media portfolios and provide suggestions on what you'll need in yours. He'll also walk you through the pros and cons of various website options. Come ready to take notes. Markus Pfeiffer, Regent University

Learning From Your Peers: Collegiate newspapers nationwide do great work. Let's see how you can adapt coverage and design ideas from your peers to make your own publication even better. Come ready to be inspired and to take home dozens of ideas to your staff. Randy Stano, University of Miami    

Never Use Comic Sans. Never. Ever. Type is all around us. Good type. Bad type. Learn what sets the good, the bad and the ugly apart. Your guide has worked for more than nine years in leading global advertising agencies developing and producing concepts for digital, print and TV. Jennifer Perry, Publicis Kaplan Thale                                               

One Way or Another: Solving Digital Imaging Issues  Ever had a photo submitted that is too low in resolution to print? Do you need the image background removed NOW? Learn additional photo editing skills with onOne Software's Perfect Photo Suite. This session will show techniques using Perfect BW, Perfect Mask, Perfect Resize and Perfect Effects.Polly Walter, University of Central Arkansas                                         

Reboot the Right Way: A fresh start means more than new fonts. Learn how to use newsroom configurations, market research and ad campaigns to specifically tailor content and design to your audience. Walk away knowing what you should -- and shouldn't do -- to build a successful (and lasting) brand for your news organization. Sabastian Wee, Georgia State University

Reignite Your Creativity: Personal creative projects can combat burnout and encourage creativity in both student journalists and student-media advisers. See how documentary projects have helped one academic deal with personal and professional challenges. The speaker will also showcase other creative works and show you how projects like these could help you grow. Clark Baker, Baylor University                                            

Shaking Off the Dust: After a decade or more of no real significant changes to your newspaper, how do you even get started on the rebranding process? The staff and adviser of The Appalachian will talk about how and why they decided to rebrand their print product, their website and their social media presence and what they've learned along the way. Allison Bennett Dyche and students, Appalachian State University

Step Away From the Mouse: Every great design started on a whiskey-stained napkin at a bar in the Lower East Side. It's time to go back to the basics and find how to put these principles into every day designing. Join this young design professional to transform garbage into cutting-edge pieces for your portfolio. Bring your favorite pen, and I'll bring the napkins -- we're totally gonna meet this deadline. Christopher Hardgrove, Niche Media Productions

The Good, the Bad and the Really, Really Ugly: Color can make or break a story package, and understanding how to use color effectively is more complicated than you might think. A brief explanation of how colors have both positive and negative meanings will lead to discussion, analysis and examples. Avoid Skittles vomit and discover the power of effective color. Linda S. Puntney, Herff Jones                                             

The Same but Different: The best work is inspired, not stolen. Yearbook staffs will examine professional designs, including magazines and other media, to help them create an amazing backdrop to the story of the year. Coverage of the same annual topics doesn't have to look or read the same. Get creative and find your own inspiration. Linda S. Puntney, Herff Jones          

Turbocharging InDesign: To design and produce print media, you need to know InDesign, in and out. Learn tips to make your hands move your mouse and fly over your keyboard as quickly as your mind comes up with ideas. The man who wrote the course on working faster and smarter in the software will show you how, for print and mobile. Joseph Caserto, Joseph Caserto Art Direction + Design                                           

Turning Dull Data into Exciting Visuals: Infographics are everywhere. They're a great way to share information, especially data that's hard number driven and hard to digest. We'll explore how infographics transform data to tell a story your readers will find compelling; concepts and design elements essential for creating infographics; and how to make your infographics stand out in a crowd. Helen Dear, Carbone Smolan Agency                                              

We Design With a Little Help From Our Friends: Whether you're a novice at design or a veteran graphic artist, it's always a good idea to study ideas from professional publications and adapt those ideas in your publication. See how the professional designers create beautiful ads and double-page spreads in magazines and use them as inspirations for your publications. Laura Schaub, Lifetouch      

White Space Is Your Friend . . . Even on the Sports Page You would like to cram all the sports results onto the one lonely page you get in your college publication, but you shouldn't. The New York Times' award-winning designer and illustrator will show you why more white space will bring more readers to your pages. Wayne Kamidoi, The New York Times; Sam Manchester, The New York Times; Gary Metzker, California State University, Long Beach                     

Yearbook "Haute" Trends: From cool typography to strategic uses of color and graphics, yearbook designs must look contemporary to attract today's readers. Yearbook ideas are everywhere, from the mall and the Web to magazines and television. See how to use those ideas to create a yearbook your students will love. Laura Schaub, Lifetouch