Academic Research Panel: Hear from fellow advisers who have conducted scholarship on college media. These top research papers are the result of a peer-reviewed selection process, designed to showcase some of the excellent research being done on college media issues today.             Lisa Lyon Payne, Virginia Wesleyan College 

Advertising 101: Need help selling ads? Let's start from the very beginning with the basics of print and online advertising. Learn the jargon and how to set prices and get started selling ads. Brad Arendt, Boise State University       

Advertising and Sales Roundtable: How do you motivate your sales staff? Create promotional campaigns to draw in new advertisers? Replace disappearing (if not already gone) national revenue? How important are metrics and readerships? Join sales managers, account execs, advisers and others looking to share advertising and revenue success stories (or vent among peers) in this open discussion.  Alexandria Paulinho, Bloomsburg University    

Adviser Reception: If you're new to CMA, join us to make some friends over light food and drink. If you're a vet, you know this is the perfect spot to begin your evening's activities. Advisers, pro speakers and sponsors are all welcome to join us for the event, sponsored by TownNews. College Media Association                                         

Advisers Only: Meet in the Suite: Join the CMA president, board of directors, Advisory Council and HQ staff for an advisers-only gathering. Enjoy the 21st-floor view, drinks, snacks and camaraderie. Meet other advisers and catch up with those you only see at convention. Rachele Kanigel, College Media Association                                       

Advisers' Guide to Establishing Policies: For new advisers: a crash course in how to set policies for your staff with a look at basic student media law and ethics. Veteran advisers will touch on topics such as social media, prior review, FERPA, libel and the FCC.                       

Advising 102 -- Managing Students and Money Advising is more than just sharing your journalism skills. The hardest part is managing students and money. These veteran advisers will address leadership, recruiting and training of millenials and the business aspect of advising student media. Sally Renaud, Eastern Illinois University; Chris Evans, University of Vermont     

Advising by the Numbers: If your university has jumped on the assessment bandwagon, but you're not sure how to quantify the work that you do, learn how here. A veteran adviser -- who has been doing assessment since 1996 -- will help you develop your own assessment tools and maybe even keep your supervisors and the accrediting agencies happy! Martha Milner, East Tennessee State University                                     

Advising: More Than a Black and White Issue: There is a perception that advisers from historically black colleges and universities have different roles and functions than advisers at traditionally white institutions. But is that the case? This session will allows advisers from HBCUs and TWIs to discuss their challenges.         Valerie D. Clark, Florida A&M University; Jermaine Proshee, Southern University

Audience Engagement: A Sustainable Business Model: We know what matters is getting and holding people's attention, getting them to consume our content, to know us, like us and come back to read our stuff again and again. But until recently, we haven't had the ability to quantify audience attention. Discuss the metrics, tools and approaches to thinking about and using audience engagement as a way to build and monetize a loyal audience.  David van Dokkum, Chartbeat           

Cashing In: A Roundtable on Compensation in the College Newsroom: We want to get you paid -- or paid more -- for your work!  Come ready to discuss strategies for pursuing compensation for student newspaper staffs, particularly those who have previously been unpaid. Based on our research and own experiences, panelists will offer ideas on how to work around the most common and seemingly insurmountable obstacles.  We'll share compensation models from schools across the country and outline what may be the right fit for your outlet. Jennifer Spinner and Marissa Marzano, Saint Joseph's University; Elizabeth Stone, Fordham College; Tom Nelson, Loyola Marymount University

CMA 101: There's a lot to know as a college media adviser, and CMA is the place to start learning. Chat with members of the board of directors about the history and benefits of CMA. They can answer questions, help you get more plugged in and introduce you to other advisers. Kelley Callaway, College Media Association and Rice University; Rachele Kanigel, College Media Association and San Francisco University                            

CMA Board of Directors Meeting: The CMA Board of Directors meets to discuss and act on policy and association business. While the meetings are open, the board may vote to go into executive session for various reasons, including items involving personnel and contractual obligations. Rachele Kanigel, College Media Association                                      

Creating a Marketing Team for Student Media: Let's renovate the way we generate revenue. Does it only come through print ads, online ads or underwriting? And let's renovate the way we operate. Could student media consist of more than just editorial, broadcast, and advertising teams? And create opportunities for students to gain experience in administration, marketing, design, sales and more? Hear what's been working at Kennesaw State, and walk away with ideas of your own! Amie Mowrey, Kennesaw State University             

Creating Cohesion With Your Yearbook Staff: A veteran yearbook adviser and a yearbook editor-in-chief discuss tips, tricks and techniques to teamwork building among yearbook staffs. While newspaper staffs are typically together at least two or three times a week, if not daily, yearbook staffs rarely get the time to bond. This pair talks about how they get their staff to gel, from a beginning-of-the-year retreat to weekend work sessions and, of course, pizza. Steven Chappell and Kelsey Schriver, Northwest Missouri State University                                

Dealing With Difficult Advertisers Despite your best efforts, sometimes you just can't make an advertiser happy. Sometimes clients complain to score a discount, while other times it's as if they are berating you for sport. If a minority of your advertisers drain the majority of your time and mental energy, is it worth holding onto them? Vent about your worst clients -- and brainstorm possible solutions -- in this interactive session led by a publisher who launched a newsstand magazine in 2011 that has doubled advertising revenue with each issue.  Laura Ward, Adirondack Weddings, SUNY Plattsburgh           

Death on Campus: A Primer for Ethical and Responsive Coverage: Every news staff will, at some point, face covering a death on campus. If you're not ready, your coverage will seem weak, insensitive or simply irrelevant. Learn to plan how deaths are covered, from what records to seek and how to interview friends and family members to ways to deal with criticism. The emphasis will be on fair and ethical coverage, while keeping an eye out for public safety issues that might need investigating. Max McCoy, Emporia State University         

Double Session: Advising 101 -- Introduction to Advising: New to the job of advising? Allow veteran advisers to share what it takes to survive those first years. Topics include the role of the adviser and its challenges; hands on/hands off including prior review; and the basics of advising a newsroom.  Sally Renaud, Eastern Illinois University; Chris Evans, University of Vermont; Bonnie Thrasher, Arkansas State University

Double Session: College Radio and the FCC: Every college radio station faces serious issues involving FCC rules and regulations. From the complex -- license renewal, maintaining the public file and rules for station fundraising and underwriting -- to the (seemingly) simple task of station ID's and everyday compliance, there are legal hoops to jump through for collegiate broadcasters. The man behind Broadcast Law Blog will offer invaluable expertise on all matters FCC as they relate to college radio.        David Oxenford, Wilkinson, Barker, Knauer LLP                                          

Double Session: Draft Day -- CMA Mentorship Program Kickoff: CMA is kicking off its mentorship program, and this session will introduce new advisers to the team. If you have already signed up for the program, as a mentor or a mentee, be sure to attend this session. We will discuss program ideas, goals and strategies. And we will announce pairings, have some getting-to-know-you time and head into evening plans together. Kelley Callaway, College Media Association and Rice University     

Effective Social Media Guidelines: Elements to Include and Limitations to Consider: With social media use continually increasing, newsrooms need guidelines that encourage effective use of Facebook, Twitter and other outlets but not curb staff members' free speech or creativity. Use common examples to craft a set of policies (or review those in place) that do more than list prohibited actions. Sandy York, Marshall University 

Fast Five: Great Ideas for Advising and Teaching in No More Than Five Minutes: Get a new idea for teaching or advising every five minutes. At least one will rejuvenate a class, jumpstart a program or solve that nagging "what will I do with them today?" problem. No rambling, we promise. Cowbells will be provided. Sharon Stringer, Lock Haven University; David Swartzlander, Doane College; Hillary Warren, Otterbein University           

Geeking on Google Analytics: Go beyond page views and how people get to your site. We'll venture in-depth with Google Analytics, and you'll discover how to better understand the information at your fingertips. Brad Arendt, Boise State University                                     

Getting Published in CMR: Want to publish research or other articles about college media? Want to get more involved in CMA through participation in College Media Review? Then come to this session to chat with the CMR editor. Bob Bergland, Missouri Western State University

Getting the Shot Without Getting Arrested: Access Law for Broadcasters: With prosecutors filing criminal charges against people for nothing more than videotaping police on duty, broadcast reporters and producers need to know their legal rights to gather news -- and where those rights end. We'll provide updates on the latest court rulings involving "wiretapping" of police in public places and answer your legal questions about anything from copyright law to the regulation of promotional spots on noncommercial stations. Frank LoMonte, Student Press Law Center                      

Got Grit? Edit a Two-Year College Newspaper:            Small staffs, rapid turnover, limited budgets, fast learning curves -- you have to be tough to edit a two-year-college newspaper. But keeping your publication afloat (and even making it thrive) isn't an impossible task. Get some practical suggestions about making good use of your available resources and producing a newspaper that will make you proud. Bring your questions, problems, suggestions and ideas. Richard Conway, Nassau Community College      

Hitting the Wall: Student Media Access Issues at Private Universities: Student media journalists at private universities gather information without the benefits of open access laws that apply at public institutions. Panelists will share their issues and suggestions, and the audience will be invited to do the same. Student media advisers at public colleges may also find this session helpful.  Frank LoMonte, Student Press Law Center; Colin Donohue, Elon University; Hillary Warren, Otterbein University                  

How Candid Should I Be? Serving as a Reference and Writing Student Letters of Recommendation: Writing letters of recommendation and serving as a job reference takes time away from essential tasks, yet the favors can have a major impact on the career of your best students. An adviser to newspapers on three college campuses discusses whether to write and how to make students do the legwork in collecting needed information.   James Simon, Fairfield University; Cindy Simoneau, Southern Connecticut State University         

How Do You Teach Writing? How do you teach your students to write like journalists when their favorite adjective is "cool," they don't read newspapers, they seem to love the "college-essay" format and/or they don’t know what news is anyway? Get advising tips and lesson plans that will push students to identify the news, excise opinion, grip the reader and never let go. This session is intended for advisers, but editors looking to improve their reporters' writing are welcome. Chris Evans, University of Vermont

I Am Not An Oompa Loompa: Why You Need Diversity in the Newsroom: Overall newsroom employment is dropping, but it's dropping even faster for minority journalists. Newsroom diversity has been treated as an afterthought -- if it's even a thought at all -- as newsrooms struggle with the digital transition. Why is diversity in the newsroom important, and how do you ensure you're doing all you can to be inclusive? This session will help you answer both questions, and likely others, for your newsroom.   Sheena Louise Roetman, Georgia State University

"I Can't Get a Job/Date/ Security Clearance Because of Your Website!" What's a Web editor to do when the dreaded (and inevitable) call comes demanding you remove someone's name, photo or comment from your site? When the writer of a story or column wants you to take it down? What if you published news of someone's arrest, but find out later the charges have been dropped? Do you have to remove the story? Here's what the law says about your responsibility for "unposting" content from your website. Frank LoMonte, Student Press Law Center   

Legal Issues and Digital Media: Anyone with a website, social-media presence or an app should know the legal issues involved in producing media for digital platforms. Copyright, licensing, advertising, contracts: There's a lot of information you need to know so your digital operation doesn't get you into legal hot water. The man behind Broadcast Law Blog will offer invaluable expertise on many of the issues that arise for digital media operations. David Oxenford, Wilkinson, Barker, Knauer LLP                       

Like Speed Dating -- for Academics Conducting Research: This interactive session is geared toward advisers who are interested in research! Get feedback on potential research projects, brainstorm ideas for new initiatives and meet colleagues who may be interested in collaborating on future work. This session is designed to kick-start your scholarship by engaging with other, like-minded researchers in an informal atmosphere. Lisa Lyon Payne, Virginia Wesleyan College; Bob Bergland, Missouri Western State University   

Newsroom to Classroom: Meeting the Challenges of the First Three Years: While all new professors face challenges in balancing teaching, research and service, college media advisers face a greater challenge as they try to avoid having their media duties become an open-ended obligation that drains time from other needs.  A veteran college newspaper adviser who was promoted quickly to full professor offers tips on multitasking and getting ready for the promotion and tenure process.

James Simon, Fairfield University; Cindy Simoneau, Southern Connecticut State University                     

Niche Publications on Campus: a Shared Editorial-Advertorial Mission? When it comes to newspapers, we all know it'' never OK to promise editorial coverage to an advertising client in order to get their business. But do those rules apply to special niche sections on food or fashion? Is it ever ethical to cover your advertisers simply because they advertise -- or at all? We'll take a look at all sides of the issue in this interactive session led by a professor of journalism ethics who also publishes a niche magazine. Laura Ward, Adirondack Weddings, SUNY Plattsburgh                                          

Open Mic Night for Advisers: The executive director of the SPLC takes on all comers and questions from advisers in a student-free environment. Get good, plain legal advice for your student publications.          Frank LoMonte, Student Press Law Center               

Out of the Purple Haze and Rolling in the Green: Marijuana and Student Newspaper: The Seattle cops gave out bags of Doritos at this year's annual Hemp Fest: Times have changed. Now it's not just High Times covering the business of pot, but college media. Sour diesel sale, superstores with shopping carts, re-purposed dental tools, dabz, organic, public safety laws, nanograms, and more, including editorial content and revenue streams for student newspapers. Do you want color in that ad? Bonne Smith, Peninsula College

                       

PHIL14 and NYC15 Planning Meeting: Members of the CMA Convention Programming Committee will meet to discuss ideas, deadlines and numbers for CMA's NYC15 and the 2014 Fall National College Media Convention in Philadelphia. Interested in brainstorming or getting involved? Join us to work! Lori Brooks, College Media Association                                               

Private University Presses vs. Public University: The Good, The Bad and the Misunderstood: Every student press navigates the waters of student freedom and public image. What happens when one student newspaper is included on the censured list? In Oklahoma Baptist's case, it came back from that label to create a student-run publication within the private university forum. Discuss what that means and what comes next. Holly Easttom, Oklahoma Baptist University                                                 

Reboot the Right Way: A fresh start means more than new fonts. Learn how to use newsroom configurations, market research and ad campaigns to specifically tailor content and design to your audience. Walk away knowing what you should -- and shouldn't do -- to build a successful (and lasting) brand for your news organization. Sabastian Wee, Georgia State University

Reignite Your Creativity: Personal creative projects can combat burnout and encourage creativity in both student journalists and student-media advisers. See how documentary projects have helped one academic deal with personal and professional challenges. The speaker will also showcase other creative works and show you how projects like these could help you grow. Clark Baker, Baylor University       

Roundtable for New Advisers: Any questions you forgot to ask?  What if your newspaper is a class? How do you work within student affairs? What if you don't have a journalism program? Still in need of some more mentoring in your new job as advisers? Join these veteran advisers for an informal discussion about your new position and its quirks. Sally Renaud, Eastern Illinois University; Bonnie Thrasher, Arkansas State University

Same Differences: Two of the biggest differences between public and private institutions are funding and First Amendment rights. But what about navigating the bureaucracy, dealing with administrators and protecting student editorial independence? Two advisers who have worked in both the public and private realms will share their stories, struggles and successes.Allison Bennett Dyche, Appalachian State University; Kelley McGonnell Callaway, Rice University                                 

Shaking Off the Dust: After a decade or more of no real significant changes to your newspaper, how do you even get started on the rebranding process? The staff and adviser of The Appalachian will talk about how and why they decided to rebrand their print product, their website and their social media presence and what they've learned along the way. Allison Bennett Dyche and students, Appalachian State University

Share Your Classroom With Thousands of Readers: Looking for the excitement generated by thousands of online readers? Take home five specific multimedia storytelling assignments that generated thousands of online readers through social media promotional strategies and a partnership between the classroom and BUnow, a live, student-managed news site.  Richard Ganahl and   Adrianna Sgouris, Bloomsburg University                       

Show Me the $$$: Raising Cash to Pay for Stuff (Like Trips to CMA): You're selling ads, but after printing costs, there's just not much money left. Sound familiar? Learn and share fun and easy ways to raise money by organizing events and coordinating sales so you can purchase those much-needed supplies, host a staff retreat or get to the next CMA conference! Lindsey Wotanis, Ann Williams and Lindsey Matylewicz, Marywood University          

Social Editing: Using Facebook Groups to Improve Your Content: Advisers and student leaders from The Wood Word, Marywood's newspaper, will discuss how they transitioned all of their content editing to a Facebook platform. Learn how to use Facebook efficiently for a social editing process, which not only improves newspaper content, but also individual writing skills, communication, and teamwork. Lindsey Wotanis, Satara Dickey, Evan Felser and Vinny Schultz, Marywood University

Social Media Marketing: Facebook, Twitter, Pinterest! We all know we (and our readers) spend WAY too much of our free time perusing these sites. Use social media to reach out to your readership. Learn the latest apps and tools to keep your publication's social media on the cutting edge. Katie Schlientz, Bruckner Design         

The ABCs of Grading: For advisers who teach, grading is often the worst part of the job. What deserves an A, and what earns a C? How do you mark dangling modifiers and incomplete sentences? A panel of instructors will share rubrics, tips and strategies for facing that daunting stack of assignments. Rachele Kanigel, San Francisco State University; Mitchell Bard, Iona College; David Swartzlander, Doane College; Sharon Stringer, Lock Haven University      

The C Word (Critiques): Whether you advise print or online, daily or weekly, you've always got to be ready with feedback for your students. But how? Learn the best ways to reach and connect with students so they're eager to hear your notes instead of dreading your red pen. Jessica Clary, SCAD Atlanta 

The Media Advisory Board: How to Prevent a Potential Friend from Turning Foe: A media advisory board can help a student media organization maintain professional standards, select editors and deal with calamities. The authors of a CMA research report on advisory boards offer tips on creating such a board, making it as productive as possible and using it as a buffer in times of crisis. Lei Xie and James Simon, Fairfield University          

The Most Sarcastic, Silly, Satirical Session Ever: A Guide to Student Press Satire 101: Funny. Opinionated. Timely. Newsworthy. And made up. Satire is popular, but it's also an editorial minefield. From April Fools' editions and editorial cartoons to over-the-top tweets, student journalists are increasingly finding themselves in hot water for satire gone wrong. Learn from a pair of veteran advisers about the art of poking fun without getting fired and how to harness the power of satire in full issues, back-page specials, opinion pages and Facebook posts. Be warned: This session will be snarky. Dan Reimold, Saint Joseph's University; Kelley Callaway, Rice University 

University 101 -- Relationships on Campus: You're the one stuck between a rock and a hard place ... I mean the news staff and your administration. Veteran advisers will guide you through how to do budgets and obtain funding; how to set up a governance plan; and most importantly, how to manage your publication's image on campus through navigating campus politics and building alliances. Bonnie Thrasher, Arkansas State University                

Using Improv Comedy to Make Your Staff a Better Team: Building a functional, cohesive team is difficult, especially under the pressure of deadlines. But you can have fun while becoming a strong team. Learn easy and fun improvisational comedy games and techniques that you can incorporate into training and staff meetings, led by a journalist who's also a professional improviser. Andy Dehnart, Stetson University

Weirdest Ways to Get the Sale: When it comes to approaching prospective advertisers, a one-size-fits-all method just doesn't apply. For better or worse, success in sales is as much about psychology as it is about the product you're selling. The publisher of a nationally acclaimed newsstand magazine will lead this interactive discussion on strategies to get the sale, from "tried and true" to "I can't believe that worked!" Laura Ward, Adirondack Weddings, SUNY Plattsburgh                                          

Whose Personality Is It Anyway? Do Yearbook Themes Reflect the Editors' Style and Agendas or Trends? With the daunting task of producing an historical record, an interesting read and an exciting memory book, yearbook editors often draw upon their personalities, experiences, goals and agendas plus current trends to complete their books. Let's discuss how these individual personality types affect the staff, the theme and the book itself.         Polly Walter, University of Central Arkansas                                             

Why Is The Paper Always Talking About Race? You cover racial matters, and you're accused of making it sound like a small group of bigots control the campus. You ignore them, and you're accused of sweeping the truth under the rug. Let's discuss fair, honest and courageous coverage and how to keep your staff from feeling overwhelmed by the vitriol surrounding these issues. Patricia Thompson, University of Mississippi; Mazie Bryant, University of Alabama 

Why Your Yearbook Needs Social Media: Take your yearbook to the next level through social media. Use Twitter, Facebook, Pinterest and other social media to promote your yearbook's content, find new stories, expand sales and enhance distribution. Social media are already used by your campus's breaking news outlets: Why shouldn't your staff use them to expand the yearbook's reach on campus -- and connect to alumni to unload those books in storage? Steven Chappell, Northwest Missouri State University       

Yearbook Roundtable: Join the adviser of the Talisman for a discussion on all things yearbook  -- from caption writing to managing a staff and everything in between -- during this session. Bring your questions and concerns, and get advice from other yearbook editors and advisers from around the country. Charlotte Turtle, Western Kentucky University       

Yearbook Themes: Getting It All in Under 200 Pages: Every yearbook staff dreads developing and maintaining a theme while covering all university events in less than 200 pages. This session looks at various themes, theme development, telling the human story and cramming as much as one can on each spread without visually assaulting the reader. Holly Easttom, Oklahoma Baptist University