Advertising Pinnacles (All publications and online products are eligible for the Advertising Pinnacles. Print entries must be submitted as PDFs, while online entries must be links to content.)    

See information about all Individual Pinnacles here.         

1. Best Display Ad: This category recognizes excellence in a single print display ad for a single advertiser.            

2. Best Online Ad: This category recognizes excellence in a single online display ad for a single advertiser.            

3. Best House Ad: This category recognizes excellence in a single display ad for the newspaper or media organization.            

4. Best Ad Campaign: This category recognizes excellence in a series of print display ads for a single advertiser. Entries must include three ads from the campaign.            

5. Best Ad Supplement/Special Section: This category recognizes excellence in a free-standing section designed to promote the media organization or an advertiser or focus on a single theme or audience.  Entries must include the entire section.            

6. Best Rate Card/Media Kit: This category recognizes excellence in a rate card or media kit.            

7. Best Multimedia Campaign:  This category recognizes excellence in the innovative use of multimedia in an advertising or marketing campaign. Entries must include media buys and placements in two different media types, one of which must be online, and/or creative use of a website or associated online tools in a media/marketing strategy.            

8. Best Social Media Strategy: This category recognizes excellence in the innovative use of social media within an advertising or marketing campaign.